Vincent, The Vintner
Note: this story was originally published in Vista magazine.
You can forgive visitors for getting lost on their way to the Vincent Arroyo Winery in Calistoga, California. Easy to miss, the place is on a quiet country lane at the end of a long gravel path, past acres of grape vines, past the rose garden, past the black Labrador retriever snoozing in front of a barn. Compared to the glitzy commercial wineries in Napa Valley, this one is unassuming. There’s no fancy facade, no snazzy retail shop, no expensive artwork on the walls.
Inside the gray barn, the air is cool and fragrant. Wine-filled oak barrels are stacked one atop another. A small makeshift table behind a curtain serves as a tasting room. The black Lab — her name is J.J. — hops up from her nap and wanders inside. She grips a golf ball in her mouth in hopes that someone will play fetch with her.
And then there’s the winemaker: Vince Arroyo. Soft spoken, slightly round, and as unpretentious as his namesake winery — he greets visitors, pours wine, signs bottles.
But don’t let the casual simplicity of the place fool you. Vince Arroyo’s hand-crafted wines have put a star on many Wine Country maps as a spot that shouldn’t be missed. Thousands of wine lovers find their way here every year, snapping up almost 6,000 cases. His signature Petite Sirah, so popular that people line up on a waiting list for it, sells out even before it is bottled.
And don’t let Vince Arroyo’s mild-mannered demeanor deceive you either. He may seem gentle as a lamb, but he has the tenaciousness of a pitbull. “I usually don’t stop when I make up my mind to do something,” he says.
Quite an understatement when you consider the obstacles he overcame to establish his boutique winery. He gave up a Silicon Valley engineering career, bought a 23-acre dilapidated ranch, and spent the next seven years laboring to transform it into a thriving 68-acre vineyard. He worked alone – ripping out old prune trees, planting grape vines, working on the tractor and in the cellar. He ran out of money. He lost almost everything to fire. And still he didn’t give up.
He vividly remembers the day he decided to flee the corporate life and run a vineyard. “I was at work, bored to death,” he says. “I couldn’t stand being locked up in a building. I was at the point where I hated to get up in the morning. Then one of the guys I worked with told me that a ranch was for sale in Calistoga. I got out a map and drove up here the next weekend.”
The ranch wasn’t much to look at. There was an beat-up barn, some old prune trees, unhealthy grape vines, and a lot of chicken coops and rabbit hutches. “It was a mess. There was all kinds of junk,” Arroyo says. He jumped back in his car, drove home, returned to work on Monday. But he couldn’t stop thinking about the property — and the potential it had for changing his life. Two hours later, he quit his job, and he bought the ranch. “I decided the place needed me,” he jokes. Or maybe he needed the place.
Not that Arroyo was entirely new to winemaking. In the European tradition, both his Spanish father and grandfather made wine at home. Arroyo enjoyed his first glass at age 5. Nor was he a novice when it came to farming. As a boy and later, as a young man, Arroyo held summer jobs in the nearby agricultural community of Hollister. “I cut apricots, picked prints, drove tractors, hauled tomatoes,” he says. But back then, he never figured that he would ever return to working the land — or owning it.
After he bought the farm, he spent the next year working on it, while also working for his neighbors — for free, just to learn the ropes. “They grew grapes, and I wanted to see what a whole grape-growing season was like,” he explains. His savings began to run out, and he was forced to resume his former career as a mechanical engineer. For the next seven years, he commuted two hours each way to the San Francisco Bay. But he hadn’t given up on his dream: Nights and weekends he was back at his vineyard. “The hardest part was doing it all without any money,” he says.
Only once — in 1989 — did he think about giving up. “I looked out the back door and my barn was on fire! It burned down. I lost it all — the building and 10,000 gallons of wine. At that point, I finally said, ‘I don’t know if I can keep going.’”
But he rebuilt the cellar and started over. “I was committed. I had made up my mind,” he says. “The smartest thing I ever did was start this winery.” As he wanders among the rows and rows of vines, he stretches his arms and says, “People see this and say, ‘Look at this! Isn’t this beautiful!’ But I look at all this and say, ‘Look at all this work!’”
Arroyo still handles many of the chores around the winery himself. “This morning I pumped wine from the bottom of the tank to the top, to circulate it. Then I ran a forklift. And did a little tractor work out in the field. I don’t ask anyone to do anything that I wouldn’t do myself,” he explains. “A lot of people come here with romantic notions about wine, but when you are on this end of it, it’s hard to find that romance. The romance comes in when you sit down with someone you care for and can finally have that nice glass of wine.”





