Movie Screening at Westlake Village Civic Center on Thursday, October 8 at 7:30 PM.  

Consuming Kids, a new film from The Media Education Foundation featuring CCFC staff and Steering Committee members, takes a powerful look at how corporations relentlessly target children and the impact of that marketing. It’s also the perfect organizing tool to raise awareness about the commercialization of childhood. The event is free and open to the public.

As parents, we are responsible for a lot. For our children’s health, well being, education, safety. We can’t always be the only filter for these things. We expect our community, and quite possibly, our society as a whole, to take responsibility for helping us raise children who can be strong and confident, to become adults who make good choices. 

But society often convinces us otherwise. Our children are bombarded on a daily basis with advertising and marketing schemes that change their point of view on the world. There is a group that is helping to change that.Campaign for a Commercial Free Childhoodis a national coalition of health care professionals, educators, advocacy groups, parents, and individuals who care about children.  Headquartered at the Judge Baker Children’s Center in Boston, CCFC is the only national organization devoted to limiting the impact of commercial culture on children.  CCFC’s staff and Steering Committee are activists, authors, and leading experts on the impact of media and marketing on children, and most are parents as well.