What I’m Reading Now…Newsweek on Creativity in America
Wednesday, August 25th, 2010Lastweek I was at the doctor’s office and a Newsweek magazine with this cover line caught my eye: Creativity in America — the science of innovation and how to reignite our imaginations. The story was written by Po Bronson and Ashley Merryman, who also authored the book NurtureShock: New Thinking about Children. Inside the magazine, the title for Bronson and Merryman’s story is more dire: The Creativity Crisis. We quickly learn that for the first time research shows that American creativity is on the decline. In the age of standardized curriculum, nationalized testing and route memorization, our kids are becoming noticeably less creative. In addition to what’s happening in schools, increased television viewing and video games were also noted as possible contributors. The kicker is that as we go toward less creativity as a nation, all other countries are becoming more creative. In their schools they’re ditching the curriculums we’re adapting!
Besides being a wakeup call for parents or anyone who cares about innovation and invention, the article also tells us a whole lot about creativity that’s misunderstood. For example:
* Creativity in not just art. In fact, the authors say this is one of the biggest misunderstandings contributing to our problems. Kids don’t necessarily need more art classes to be creative. Scientists, engineers and administrators can be and are every bit as creative as artists, poets and musicians. A science or math lesson can exercise creativity as much as a painting class. Project-based learning where kids are asked to come up with solutions and test if those solutions are feasible is one of the best exercises for creativity. That’s because true creativity requires two kinds of thinking: divergent (generating many unique ideas) and convergent (combining those ideas into the best results)
* It’s not JUST right brain! I’ve largely bought into the pop psychology notion that creativity is a right brain task. Though, because of my experience with writing and story telling, I’ve also suspected that the left brain must come into play somewhere. And it’s true. Bronson and Merryman say that the newest research sets the record straight: if you tried to be creative using only the right side of your brain, it’d be like living with ideas perpetually on the tip of your tongue. Highly creative people are actually pros at marshaling their brains into bilateral mode, and the more creative they are the more they dual-activate.
* Creativity is somewhat learned. Some people are more prone to creativity. In fact, people who grow up with parents who encourage uniqueness but provide stability, seem to have an edge. A bit of adversity also seems to be good for creativity. However, anyone can learn to become more creative. The trick is to become better at problem solving — dreaming up innovative solutions and, again, discovering which solution is most feasible and implementing the solution. Whether you’re planting a garden, writing a book or curing cancer, it’s all essentially the same exercise. And it just takes practice.
* Group brainstorming sessions aren’t creative meccas. It turns out that groups generate group think, not new ideas. It’s best to have everyone brainstorm on his or her own and then eventually share ideas.
I find this subject fascinating, and I hope the authors are working on a complete book about it. For now, be sure to check out the article, though (here’s a link). I’d love to know what you think. Is creativity at crisis mode? What’s happening in our schools and homes? Do you think we should all take copies of the article to our teachers and principals? As for me, I gotta go because my son is bothering me to let him use my computer. And, yes, I know I’m doing nothing for his creativity. But after I take a shower, I promise I’m going to give him a BIG problem and see how many solutions he can come up with!










